18 months ago I started a blog with zero page views.

Today, that blog is visited by over 120,000 people and generates more than 150,000 pageviews every month.

I’m going to embark on the same journey again.

But this time, I’m inviting you to join me on that journey.

And this time, I’ll be writing everything down and sharing it with you.

Every success.

Every failure.

So you too can learn how to create a blog with a monthly readership of 100,000 page views.

Who Am I?

My name is James King and I’ve been building websites for as long as I can remember.

I love everything about them. From the design to the structure and data organization, to building and implementing them.

In 2019 I felt ready to create my own blog. But had no idea what to write about.

There’s a quote from Ricky Gervais, the creator of The Office, that has always stuck with me when I think about blogging.

“Write about what you know”.

Therefore, I decided to create my blog in an area that I was an expert in. Coding. More specifically, a JavaScript framework called React.

Why Am I Doing This?

I’m a self-taught developer. I never studied computer science at school. All of my learning has been through reading and watching online tutorials.

For a beginner, learning how to code can be a labyrinth. 

In fact, learning how to do anything online can be, for that matter.

When you’re stuck, you have no idea where to turn.

You get lost at every corner, don’t know which direction to take, and more often than not walk the same path many times over.

As a result, it’s my experience with self-learning online that is the primary motivation behind SitesMonster.

  • There is no single place that explains clearly and succinctly how to create a successful website or blog. You have to learn through piecemeal.
  • There’s more to creating a successful blog than reading a few tutorials. Sometimes understanding the true nature of the journey is the most important part.
  • A strong community and support network can be the difference between failure and success.

Put simply, I want to create the most in-depth compendium on the internet on how to create a successful blog.

How I’ll Do This

I’ve created a new blog, this one, and I’m going to document everything I do on it to take it from 0 to 100,000 monthly page views.

This includes topics like:

  • Branding
  • Design
  • Technical solutions
  • Marketing
  • SEO
  • And many, many more…

This blog will be a metablog. Meaning, SitesMonster will be a blog about, well, blogging.

The content will be a mixture of:

  • Tutorials
  • Journey posts (like this one)
  • SEO strategies
  • Questions and answers

The tutorials will be the staple content of the site. That which ranks highly on Google and brings people to SitesMonster, generating pageviews.

The monthly journey posts will act like a retrospective on the previous month, providing a break down on what I did, how many pageviews the site received, and how much revenue the site generated.

I also acknowledge the importance of having an expert to reach out to be a huge factor in the success of learning.

Therefore, I’ve created an open Slack group for SitesMonster where anyone can discuss and ask questions about blogs and websites, as well as speak to me personally.

How I’ll Measure Success

Arguably the most important aspect of this entire experiment is how I’m going to measure my success. I’ll need to measure the success of SitesMonster if it’s to provide value to you, the readers.

Therefore, success will be measured by three indicators:

  • Monthly pageviews
  • Revenue
  • Domain ranking (provided by Ahrefs)

Now, I may add other performance indicators along the way, but these three are enough to kick this journey off with.

Closing Thoughts

I’ve never been more excited to start a blog, and I’m so eager to share this journey with you all.

Don’t forget, you can join the SitesMonster open Slack group to chat with myself and others about website and blog related topics.

And if you want to be notified whenever I post a new Journey update, pop your email in the form below and you’ll get monthly emails straight to your inbox.

I look forward to seeing you at the next Journey update!


🚀 Follow My Journey from 0 to 100,000 Monthly Pageviews!

Starting with this brand-new blog, I'm sharing everything I do to get from 0 pageviews to 100,000 monthly pageviews, every step of the way.
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